Internet Advertising Competition Award
Inksters have received the award for the Best Legal Email message campaign at the Internet Advertising Competition (IAC) 2025.
The Internet Advertising Competition Awards is a prestigious international competition. It is dedicated to recognising excellence in online advertising across various industries and formats. Entries are evaluated based on several factors that include:
- Creativity and innovation
- Impact on the audience
- Design and usability
- Quality of copywriting
- Effective use of technology
Email Campaign that won the Internet Advertising Competition Award
This award recognises the email campaign that Inksters have undertaken via Scottish Legal News and Legal Matters Scotland. One to attract potential freelance consultants to their Plug & Play Law model.
Inksters have developed a model where senior lawyers can work as a collective, with enhanced technology and back-office support. Where a hub-and-spoke model exists with a back office “hub” (in Glasgow) and “spokes” elsewhere (currently in Aberdeen, Dunkeld, Edinburgh, Forfar, Inverness, Lerwick, Linlithgow, Portree, Renfrew, Thurso and Wick).
The campaign has run since December 2024 and utilises technology where interested parties can complete a questionnaire online that will instantly identify how suitable they are for the Plug & Play law model.
This has resulted in 87 solicitors, to date, expressing an interest in the plug and play law model.
DIY for Internet Advertising Competition Award
Inksters devised the award winning campaign without the assistance of a marketing agency. Inksters’ founder and CEO, Brian Inkster, said:
We tried to get a dedicated legal marketing agency to assist us but it appeared to be too novel for them and they said they were too busy with legal directory entries!
The Glasgow based strategic design agency, Need Thinking, created the graphics for the campaign.
The Nine Benefits of Plug & Play Law
Inksters’ Plug & Play Law model gives you nine benefits as a self-employed consultant in a fee-sharing law firm compared to setting up on your own or with others or, indeed, being employed by or in partnership with other solicitors. You:-
- Can just do law
- Have complete flexibility on your own terms
- Get the reward for what you do via a fee-share
- Reduce your costs
- Get all the benefits that a larger organisation can offer
- Become part of an award winning law firm
- Have access to a diverse range of clients
- Have the best technology to assist you
- Get Brian Inkster
Are you a good fit for Plug & Play Law?
To find out if you are a good fit for Plug & Play Law please do complete the ‘Is Plug & Play Law the right fit for me? Scorecard‘
